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Editorial: Geoff Slattery, managing director, Geoff Slattery Publishing

Cover story: The ultimate challenge: the hunt for 4 – Peter Blucher

First person:
Inside the bubble
– Peter Schwab


To the heart of the matter
– Francis Leach


The road ahead
– Andrew Demetriou

‘Saving’ the son
– Bruce Guthrie

Frame by frame
– Jason Kimberley

Journey of creation
– David Wadelton

Essay: A few good men
– Barry Richardson

News:
A faceless opponent
– Ben Collins


A cup claimed
– Michael Lovett

Excerpt: AKA – The Battle Within

Review: What Makes Teams Work – Peter DiSisto




EDITORIAL
THE CHALLENGE REMAINS

By Geoff Slattery.Now that Brisbane has fallen at the last hurdle, the challenge remains. To equal Collingwood’s four straight premierships (1927-30) stands alone as the ultimate goal of any football team.
To pass it seems inconceivable if a team such as Brisbane could not claim the quadrella. No team in the modern era of equalisation and travel has dominated September like Brisbane, yet not even those brilliant Lions could overcome a mix of injuries, ageing champions and a Port Adelaide team that played with all the hardness, flair and commitment that were, and are, Brisbane’s signature tunes.
Peter Blucher, once Brisbane’s media manager, has been part of the club since before it was dominant and traces every part of the Brisbane story. He says a new challenge was put to the group moments after its 2004 Grand Final loss: to win the title in 2005, as Melbourne did in 1959, after its challenge was wrecked by none other than Collingwood.
Port Adelaide coach Mark Williams’ victory speech will be part of history for different reasons. He took a personal challenge into season 2004 after the club’s major sponsor, Allan Scott, had told the club after its 2003 finals fadeout that it could not win a premiership under Williams. This was a challenge that Williams did not discuss through 2004, but it was one that clearly rankled, and motivated, if such a double can work together.
With minutes remaining in the Grand Final, he left the coach’s box and to the cheers of the crowd, he expunged the club’s tag of chokers, as he play-acted with a mock self-‘hanging’ with his own tie. His final words on the dais were: “Allan Scott: you were WRONG!”
There are so many challenges in football. Some are about winning, some are about survival. All are allegorical. Francis Leach’s life has been entwined with the multitude of challenges facing the St Kilda Football Club. His story of life with the Saints, is not just an observer’s tale, but it is the tale of the observer. It is not just a story of watching the Saints, but of watching Leach. Year after year, Leach asks himself why? Sometimes he finds the answer, as often as not he doesn’t. Maybe there is no clear answer. Maybe passion for a cause has no logical conclusion. It just is. Leach’s story is a challenge in itself, a challenge to himself, a challenge to those of us like him.
AFL CEO Andrew Demetriou is able to define his challenge more easily than most: it is the simple goal of ensuring that his administration is able to hand over to the next an AFL that is stronger than the one he inherited. Demetriou’s AFL is far from the AFL that so many consider it to be: this is not a hard-edged bunch of business types aloof from the game, its supporters and its traditions. Demetriou’s AFL is as much a political party in its essential form: a group of people with a vision, a dream, not only for what is best for now, but also for the future.
Like Leach, Bruce Guthrie found his love of football in Melbourne’s northern suburb of Broadmeadows. Unlike Leach, Guthrie left Melbourne to follow his professional opportunities, but his love for the AFL, and the Essendon footy club, have never left him, and never will. His need – very much like Demetriou’s – to pass on his love and understanding of his game to his son, Scott, is palpable as he describes the life and times of a Melbourne boy in New York and now in Sydney, and how he tried every ploy – subtle and not so subtle – to convince Scott to follow the game of his dad’s dreams.
Jason Kimberley, a unique talent as both writer and photographer, comes from rich football blood. His father Craig was president of the South Melbourne Football Club, a benefactor to the club in Sydney and a dynamic AFL Commissioner. Jason’s memories of his youth at the Lakeside Oval are so much a part of why we love the game. It’s not all about now, but of all that went before. Kimberley’s words and photos show much of what has influenced us, what has formed us.
The Challenge is the second edition of the Australian Football: a quarterly journal of essays, ideas, commentary and illustration. Publication has been a challenge in itself. This is an ambitious project, and one that will take many editions to find its place as a commercial success. We remain committed to face down that challenge, and win. Our next edition will be published on the eve of the 2005 season, a season already anticipated as keenly as the 108 that have preceded it whether your team was a winner, or perennial loser, or somewhere in between.
The third journal will be as ambitious as this and its predecessor. It will define the life of an AFL player: we will describe every part of that life through the minds of the players. We will consider the ambition of a draft pick, the reality of a rookie. We will define the midyears, the twilight years, the final year. We will paint the picture of the truth of an AFL player, over a lifetime.
Finally, on behalf of all of us who have put so much into this concept, I’d like to thank you for your post-first edition contributions, by letter, voice and email. We have also been flooded with manuscripts, ideas, comments and advice. As soon as this edition works its way into the marketplace, we will respond to you all. We look forward to more challenges. It’s what the game is all about.

Geoff Slattery, Series Editor

THE ULTIMATE CHALLENGE
THE HUNT FOR FOR 4

By Peter Blucher.It started with an experience Lions captain Michael Voss labelled “humiliating and embarrassing” and “a disgrace to the jumper”. In round eight, 2001, at Optus Oval, the Brisbane Lions were obliterated by Carlton. It was the ultimate wake-up call for a playing group that had been around the mark for two-plus years without really making a statement.
From that 9.14 (68) to 21.16 (142) scoreline on Saturday, May 19, was born the juggernaut that became the best team of the modern era. A side that would win three premierships in a row in 2001 to 2003, taking all before it under the masterful coaching of Leigh Matthews and the inspirational leadership of Voss. And in 2004, it would be looking to equal Collingwood’s four in a row of 1927, 1928, 1929 and 1930.
It was all about role-playing, they learnt. About individuals being prepared to forgo personal recognition in pursuit of team success. About accepting that each member of
the team had a key part to play, irrespective of goals or possessions. About understanding that the first line of attack is the last line of defence. And that the first line of defence is the last line of attack.
It’s about recognising that defensive pressure from the forward line and midfielders who are prepared to push back to help out are just as important in stopping opposition scoring as the one-on-one skills of a defender. And that a backman who is prepared to run 20 times to create a possible attacking opportunity is just as important as the one time he might actually get the ball.
And it was about the fact that tackles, chases, smothers, shepherds and spoils are
just as important as kicks, marks, handballs and goals.
“It’s as simple as football can be. We can be the most talented group of individuals of all time, but unless we’re all pulling in the same direction, we aren’t going to be successful,” said Voss at the time.
And so it was. As simple as that. Then and from that point on. Because thereafter, the Lions did their utmost to respect the individual contributions to the team good. Publicly and privately. And as often as possible. The simple things, the corny things even, like ‘it’s us and we that counts not I and me’. And the old ‘there’s no I in team’. It was all part of a new beginning.
The Lions didn’t win the week after their Carlton humiliation. They were five-point losers to Adelaide at the Gabba. But they were much, much better. And the week after that, round 10, they did win. A monumental 28-point win over 2000 premier Essendon in a game indelibly branded by Matthews’ unforgettable “if it bleeds you can kill it” line.
Little did he know that he was developing a mighty football power, which, for a time, was almost immune to the customary football ‘kill’. They didn’t lose another game in 2001, winning 16 straight. On Grand Final day, up against the same rival they had started their remarkable run against, they won by 26 points. The first AFL premiership for a so-called developing football state.
In the 2002 Grand Final, they beat Collingwood by nine points. In 2003, they beat Collingwood again, this time by 50 points. The team from the north, born seven years earlier via a merger of the fledgling Brisbane Bears and the battle-scarred Fitzroy Lions,
had become the AFL benchmark.
It was a special group. Not since 1955-56-57 had a side won three consecutive flags. With the advent of the AFL national draft and the salary cap – man-made equalisation tools – no side was meant to win three straight.
But this was a truly special group, blessed with a unique blend of youth and experience, power and speed, and with extraordinary leadership capabilities. It was prepared to sacrifice individual and monetary reward for team good. Not once but twice. So tight that if anyone dared go elsewhere, he was branded a traitor…
(Full story in Australian Football: A Quarterly Journal of Essays, Ideas, Commentary and Illustration, issue No. 2, The Challenge)



FIRST PERSON
INSIDE THE BUBBLE

By Peter Schwab.SATURDAY, JULY 24, 2004, would have been my daughter Emily’s 15th birthday.
It was also the last time I coached the Hawthorn Football Club.
I understand perspective. I try to live it every day, but in a world called AFL football, it is sometimes hard.
The Tuesday before, July 20, I was told by Hawthorn that I was no longer required as coach. The message was delivered by representatives of the board — the president, Ian Dicker, who I had come to know over the previous five years; Dermott Brereton, who I first met when he was a precocious talent aged just 18, some 22 years ago, and Jason Dunstall, who arrived at Glenferrie at the start of 1985 as a goalkicker. Brereton and Dunstall are not only playing legends of the club, they are also premiership teammates of mine.
The dream was over.
WHEN I AWOKE on my last Saturday morning as Hawthorn coach, I felt how (I imagine) someone feels when the person they love tells them the love will no longer be reciprocated.
I have known the Hawthorn Football Club since I was 16; I am now 45. In that time, I have always believed in Hawthorn, given my heart and soul to it, even loved it, if you can love something as intangible as a football club. My passion, my drive, my energy, my optimism, my enthusiasm, my working life … all collapsed when I was told I wasn’t needed any more.
After I was told I wouldn’t be coaching in 2005, I still believed I could go on until the end of the year – after all, it was just a half-dozen games. I still believed l could give the relationship something. I was wrong.
Why were we staying together? What were we trying to do for each other? As hard as it was, we were delaying the inevitable. So we said goodbye and we left each other on as good a terms as we could, given the circumstances.
But for me, a large part of my life ended and as sad as that is, I look forward to seeing what happens next. Of course I will watch the Hawthorn Football Club with great interest and hope, but never again will I be involved with all my heart, even though I will always have a place in my heart for it…
(Full story in Australian Football: A Quarterly Journal of Essays, Ideas, Commentary and Illustration, issue No. 2, The Challenge)



FIRST PERSON
TO THE HEART OF THE MATTER

By Francis Leach.The Animals – Please Don’t Let Me Be Misunderstood
Last year, I had the honour of spending two hours in conversation with Eric Burdon, one of the great blues men of the late 20th century. He was in town to promote his new autobiography which charts his remarkable life from the tough, post-war streets of north-west England to the Ed Sullivan Show; from touring around the UK on a bus trying to stop Jerry Lee Lewis killing Chuck Berry with an impressive array of hand guns to ending up down and out on Sunset Boulevard in the ’70s.
What to ask him first then? I needn’t have worried. As soon as he strode into the room, he spotted my Arsenal shirt and was on me in a flash. “Did Newcastle win last night? Did Shearer score?”
The old Geordie rock dog may have travelled far and wide in his life and, like his beloved Newcastle United, he has made plenty of mistakes along the way that have denied him greater glory. Regardless, his head and heart belong to the black-and-white stripes and he still dreamt of the lush green turf of St James’ Park.
Thankfully, I was able to answer yes to both questions. We got along famously after that, though he never did understand why I’d take Dennis Bergkamp over Alan Shearer any time.
I’m catching a train to Geelong to watch my football team, just like I’ve done for the past 30 years. Alone on the platform, a sad creature of habit at the arse end of the world who should know better, and does, but can’t – no, won’t – break the habit of a lifetime.
Friends who were spared the affliction of football in their childhood are often incredulous at the lengths I would go to see my team play. I have a lot of friends who live seemingly normal lives without a football team to call their own, though if I were to admit it, I’m incredulous at their immunity to the game’s charms.
They think I’m infantile and crazy; I think their lives are about as exciting as being locked in an Ikea store with an allen key for a month. Their self-satisfied smugness sometimes breaks the surface with comments such as: “You’re going to Brisbane to do what?” “Football. Oh, come on, really? It’s only a game!”
More than one friendship has been lost to those words. You don’t have to understand, but you do have to respect my particular brand of insanity. Hell, if only I understood.
Does this actually pass muster as a so-called life?
Serious people don’t catch the ‘Footy Express’ to The Cattery to suck down beers and meat pies and yell obscenities at anaemic, orange-clad pinheads with whistles. They don’t schedule a date on the terraces to bemoan the inability of a muscle-bound wrecking ball called ‘The G-Train’ to chase his man up field. People of real eminence and import don’t care that Robert Harvey has been known to run 20 kilometres in a game or that the last time Stephen Milne got close to a tackle was when he went out fishing as a kid. Those people are out building cities, mapping the human genome, curing cancer and working on a secret recipe for chocolate-flavoured beer. They don’t have time for this.
But I do…
(Full story in Australian Football: A Quarterly Journal of Essays, Ideas, Commentary and Illustration, issue No. 2, The Challenge)


NEWS
A FACELESS OPPONENT

By Ben Collins.The trademark smile on Brad Johnson’s face wasn’t as genuine as usual. While the normally exuberant, rosy-cheeked Bulldog did his best to celebrate a thrilling, come-from-behind victory in the First Test of the 2000 International Rules Series at Ireland’s Croke Park, his mind was literally half a world away.
Back home, in Melbourne’s western suburbs, Johnson’s wife of barely a year was bedridden.
Intermittently ill for months, Donna Johnson had endured a series of viruses that seemed to run their course but never fully leave her system. This most recent bout flared during a holiday in Queensland with the young family of Johnson’s best mate and teammate, and Smith. It was a trip to help the champion duo recharge their batteries before they went off to Ireland.
No one had any inkling that Donna’s condition would deteriorate, or that it was actually a debilitating disorder that would have long-term implications. It was expected that she’d simply rest up and get over it – like she’d done before. But this wasn’t like before. Life for the Johnsons was about to change.
While Brad was in Ireland, Donna became progressively worse and was diagnosed with Chronic Fatigue Syndrome. Although he didn’t show it, the normally self-assured Johnson was confused and racked with doubt and fear. “What the hell is Chronic Fatigue Syndrome?” he wondered. “(Brisbane Lions veteran) Alastair Lynch has got it, but what is it? How do we deal with it? What impact will it have on our lives?” Questions that he was unable to answer raced through his brain.
During a series of long-distance telephone conversations, Johnson says Donna was “brave” and “chirpy” and initially didn’t give him a true indication of how bad she was actually feeling – an attitude Johnson both admired and abhorred. Donna told her husband she would be OK and that he should focus on playing well for Australia – an honour he richly deserved after earning his second All-Australian selection.
Johnson, just 24 at the time and a 24-hour flight away, felt helpless. He was physically unable to help his wife, his high school sweetheart, in her greatest time of need, and it was weighing heavily on him. He agonised over his predicament: “Should I go? Should I stay?”…
(Full story in Australian Football: A Quarterly Journal of Essays, Ideas, Commentary and Illustration, issue No. 2, The Challenge)

Geoff Slattery Publishing / 140 Harbour Esplanade, Vic, 3008 / phone: (03) 9627 2600 / fax: (03) 9627 2650 / email: info@geoffslattery.com.au